If you are a CFE candidate, or are simply looking to build out and fine-tune your knowledge of franchising, this is a must-attend course for you.

Franchising is an expansive method of distribution used by over 150 distinct industries. While there are commonalities across franchisors and within industries, many franchise professionals only get to understand the dynamics of franchising through the lens of their company or a handful of common approaches used by franchisors in their industry. This can often have a chilling effect on a company’s ability to strengthen and adapt their current franchise offerings and can also limit an individual’s mobility and career opportunities in the franchise space.

This session will explore:

History and Basics of Franchising

Ownership Structures Used in Franchising

Critical Issues to Consider in Developing a Franchise System

Understanding Site Selection and Territorial Rights

Understanding Franchise Fees

Supporting Your Franchisees

Maintaining Brand Standards

Bringing Your Franchise System to the United States

Learning Objectives

Explore key steps in the resale process

Discover ways to work with franchisees more effectively for better resale outcomes

Identify and discuss procedures to maximize franchisee engagement during the sale process

Analyze common difficulties faced by buyers, vendors and franchisors