Great brands aren’t just built through marketing — they’re built through experiences. Whether customers walk into a flagship restaurant, order pickup at a compact urban unit, tap through an app, or visit a kiosk, design choices shape conversion, satisfaction, and long-term profitability. 

This two-hour power session brings together designers, construction leaders, franchisors, and digital strategists to explore how to create scalable brand experiences across varied footprints, markets, budgets, and customer journeys. 

Attendees will learn how to future-proof store design, integrate digital and physical touchpoints, reduce build costs, streamline operations through intentional layout, manage renovations at scale, and turn design into a growth lever that improves sales and customer loyalty. 

Through case studies and practical frameworks, this session will show how to deliver “one brand, many doors” — a consistent, memorable experience no matter where or how customers interact with your franchise. 

Learning Objectives: 

1. Build a unified brand experience across varied footprints, formats, and digital/physical touchpoints. 

2. Design for operational efficiency to increase conversion, throughput, and staff productivity. 

3. Reduce construction and renovation costs through smart prototyping, material choices, and repeatable design systems. 

4. Adapt store experiences to different markets and communities without diluting brand identity. 

5. Use CX insights (traffic flow, dwell time, signage, lighting, ordering paths) to influence sales and guest satisfaction. 

6. Future-proof spaces with flexible formats, digital integrations, and scalable renovation cycles.