In this keynote conversation, Dale Wishewan, President & CEO of Booster Juice, shares leadership insights from building one of Canada’s most recognized franchise brands over the last 26 years. From guiding growth to over 470 stores and strengthening franchisee support to maintaining brand consistency while adapting to changing consumer expectations, Dale will reflect on what it takes to lead with purpose and deliver performance at scale. Attendees will leave with practical, real-world takeaways on franchisor leadership, system strength, and sustaining momentum in an evolving business environment.

Learning Objectives:

1. Identify franchisor leadership decisions that support sustainable growth while maintaining brand consistency and franchisee alignment.

2. Recognize common scaling challenges franchise systems face as markets and customer expectations evolve, and consider practical ways to respond.

3. Apply lessons from the Booster Juice journey to strengthen their own franchise system’s performance, culture, and long-term momentu