Field support is one of the most powerful levers of franchise performance—yet many systems still rely on outdated, reactive models that focus on troubleshooting instead of growth. This session brings together franchisors and experienced field coaches to explore what modern franchisee coaching looks like: how to balance accountability with partnership, reinforce standards without policing, and use tools like KPIs and scorecards to drive behaviour change and unit-level success. Learn how strong coaching practices protect franchisees from costly missteps, prevent issues before they escalate, and build a culture where franchisees are supported, aligned, and consistently executing the fundamentals that lead to profitability. 

Learning Objectives: 

1. Distinguish effective coaching from traditional “reactive support” models. 

2. Balance accountability and partnership to reinforce brand standards and drive performance. 

3. Use proactive coaching tools—like KPI scorecards and structured visits—to prevent issues early. 

4. Build a field support culture that protects the brand and empowers franchisees to succeed.