In a business environment defined by regulatory scrutiny, economic pressure, and rising stakeholder expectations, enduring strength is not accidental. It is designed.

In this keynote, Catherine Monson, CEO of Propelled Brands and former Chair of the International Franchise Association, draws on decades of experience leading and scaling multi brand, multi market franchise systems.

From governance and franchisee alignment to culture, accountability, and disciplined expansion, Catherine will examine the structural decisions that determine whether brands merely grow or truly endure. She will offer candid insight into the leadership discipline required to protect performance, steward the franchise model responsibly, and position systems for sustainable long term success.

This keynote challenges franchise leaders to look beyond short term metrics and consider how intentional design shapes resilience, credibility, and performance over time.
 

Learning Objectives

1. Recognize the structural and leadership disciplines that contribute to long term brand resilience in franchise systems.

2.Understand how governance, culture, and franchisee alignment influence sustainable performance at scale.

3. Reflect on the strategic choices that differentiate short term growth from enduring brand strength.