Selecting the right location remains one of the most critical drivers of franchise success. This session brings together experts in analytics, real estate, law, and multi-unit growth to explore how leading brands use data and disciplined site selection to build sustainable expansion strategies. Through QSR and multi-unit case studies, the panel will demonstrate how demographic, behavioural, and mobile movement data inform market prioritization and trade-area decisions; how to structure and protect a real estate pipeline; and how the quality of a site directly shapes franchisee performance over time. Attendees will gain practical guidance to choose better sites, avoid costly missteps, and connect location decisions to stronger system-wide outcomes. 

Learning Objectives: 

• Use data to make stronger site and market decisions
• Build a scalable, defensible real estate strategy
• Connect site quality to long-term franchise performance