A well-run franchisee convention can strengthen alignment, spark engagement, and build lasting loyalty across your system. This session brings together franchisors who have mastered the art of creating meaningful, well-attended events that motivate and connect franchisees. Learn how to design programming that balances inspiration with practical takeaways, drive participation through creative engagement strategies, and measure success beyond attendance numbers. Leave with actionable ideas for elevating your next franchisee gathering—no matter your system size or budget.
Learning Objectives:
-
Design convention agendas that blend inspiration with practical, unit-level value.
-
Implement engagement tactics that increase attendance and on-site participation.
-
Define success metrics beyond headcount to evaluate impact and ROI.