Franchisee gatherings, whether annual conferences, regional meetings, or virtual touchpoints, offer a powerful opportunity to strengthen alignment, build community, and deliver meaningful value back to the system. This session explores how franchisors of all sizes design and execute gatherings that resonate with franchisees and drive engagement. Participants will examine how to create agendas that balance inspiration with practical, unit-level outcomes, explore different approaches to delivering content and connection, and identify strategies that boost participation before, during, and after the event. The focus is on building gatherings that are scalable, cost-effective, and capable of generating a clear return on investment for franchisees and the broader brand.

Learning Objectives:

• • Explore practical approaches franchisors use to plan and structure franchisee gatherings that deliver meaningful value.
• • Learn engagement techniques that foster strong participation and connection among franchisees, regardless of system size.
• • Understand how franchisors assess success and gather feedback to improve future gatherings and support franchisee ROI