Recruiting the right franchisees is the single most important predictor of system success. This session brings together leaders from high-performing franchise systems to explore how a modern, well-aligned recruitment and awarding approach supports stronger decisions and healthier long-term partnerships.
Using real examples from established and emerging brands, the panel will examine how franchisors define the ideal franchisee profile, design a recruitment journey that reflects how candidates evaluate fit and readiness, and apply clear standards at key decision points. The discussion will also touch on how systems, processes, and enabling tools can support consistency, education, and informed decision-making at scale, without losing the human judgment essential to awarding the right partners.
Attendees will leave with practical strategies to attract stronger candidates, guide them through a thoughtful evaluation process, and award franchises with confidence.
Learning Objectives:
- Align recruitment journeys to how franchise candidates evaluate opportunity and fit
— Decision milestones, expectations, readiness - Define and protect the ideal franchisee profile throughout growth
— Values alignment, competencies, non-negotiables - Use structured processes and enabling tools to support consistent, high-quality award decisions
— Readiness indicators, qualification standards, decision support