Franchise systems have more performance data than ever—but the brands seeing the biggest gains aren’t just tracking KPIs, they’re building cultures that make them meaningful. This session explores how franchisors combine the right metrics with the right behaviours to drive stronger unit economics, better franchisee performance, and system-wide growth. Through real examples and KPI frameworks, panelists will show how to identify the metrics that matter, measure cultural health and engagement, coach franchisees using transparent scorecards, and use operational and cultural indicators to predict (and accelerate) growth. 

Learning Outcomes: 

1. Identify the KPIs—financial, operational, and cultural—that drive unit-level performance and growth. 

2. Use transparent scorecards and data conversations to strengthen franchisee accountability and engagement. 

3. Build a data-driven culture that reinforces brand standards, improves behaviours, and accelerates continuous improvement.