The franchisor–franchisee relationship is the backbone of every successful system—but alignment doesn’t happen by accident. It requires clear communication, well-designed governance structures, and a shared understanding of expectations and accountability. This session explores practical frameworks franchisors can use to strengthen trust, reduce conflict, and create mutual value. Through examples of effective advisory councils, feedback loops, decision-making processes, and transparent communication practices, panelists will unpack what healthy alignment looks like in the real world—and how to fix misalignment before it becomes disruptive. Attendees will leave with actionable strategies to build stronger partnerships across operations, marketing, legal, and development. 

Learning Objectives: 

1. Build trust and mutual accountability using structured communication models and governance tools. 

2. Identify common sources of misalignment and address them proactively through clear expectations and transparent decision-making. 

3. Strengthen franchisor–franchisee partnerships by aligning systems, documents, and communications with operational realities.