Pip Wilkins is the Chief Executive of the British Franchise Association (BFA), bringing over 25 years of dedicated experience in the franchising sector. Having progressed through various roles within the BFA, Pip has gained a comprehensive understanding of the broader franchise industry, earning widespread respect for her deep expertise and unwavering commitment.

A prominent voice in franchising, Pip is a sought-after speaker at national and international conferences and seminars. She is also a regular contributor to the franchising trade press, as well as national and regional media, sharing insights on best practices, trends, and the evolving landscape of the sector.

Pip serves as a judge for several prestigious awards, including the BFA HSBC British Franchise Awards, the European Franchise Federation Awards and the Global Franchise Awards, helping to spotlight excellence and innovation across the industry.

Internationally, Pip represents the UK as part of the European Franchise Federation (EFF) and the World Franchise Council (WFC), contributing to the development of franchising standards and collaboration on a global scale.

Under her leadership, the BFA has grown into one of the largest and most influential franchise associations in Europe, and a leading voice in franchising worldwide.