As franchising continues to evolve in both Canada and the U.S., industry leaders face new opportunities and challenges—from shifting government regulations and economic pressures to evolving franchisee expectations and global market trends. In this exclusive fireside chat, Matt Haller, President & CEO of the International Franchise Association (IFA), and Sherry McNeil, President & CEO of the Canadian Franchise Association (CFA), will discuss the most pressing issues impacting franchisors and franchisees today.

This session will be moderated by Larry Weinberg, Partner at Cassels Brock & Blackwell LLP.

Key Takeaways

• The impact of new U.S. trade policies and tariffs on cross-border franchising.
• Key franchise industry trends and regulatory challenges, including private equity pressures.
• How the role of franchisees is shifting and what it means for franchise growth.
• The strategic investments IFA and CFA are making to support the industry, including the relaunch of key initiatives and the introduction of World Franchise Day.
• The power of collaboration between Canadian and U.S. franchising communities to drive long-term success.

Attendees will gain exclusive insights from the heads of two leading franchise organizations, leaving with a deeper understanding of the forces shaping the future of franchising and how to stay ahead in an ever-changing landscape.