This session will cover the essentials of effective marketing strategies for franchises, including B2B lead generation, B2C marketing, public relations, and crisis management. Learn how to balance brand-building and customer acquisition while safeguarding your reputation in times of challenge. Practical tips and proven strategies for all levels.

Learning Objectives:

a. Understand the Future of Franchise Marketing: Explore the evolving landscape of B2B lead gen, B2C engagement, and PR strategies, and how to integrate them into your marketing plan.

b. Leverage PR for Brand Resilience: Learn how to craft impactful PR strategies that build brand trust and loyalty in a fast-changing marketplace.

c. Crisis Management Essentials: Discover best practices for navigating crises and protecting your brand's reputation when the unexpected happens.