You've invested in franchise lead generation and it's starting to work. Now what? Filling the top of the funnel is just the first step in your recruitment process to signing new franchisees. What methods and technologies are you using to nurture your leads and advance them through your pipeline? You'll learn from experts in franchise recruitment about modern strategies that are driving results, and hear from franchisors who are experiencing steady growth because of their lead nurturing efforts. This is an opportunity to hear first-hand about tips, tricks, and insights on how to execute a successful recruitment program after leads have been generated. After this session, you'll be prepared to begin strategizing a modern franchise recruitment plan to expedite your brand's growth.

Learning Objectives:

a. How to use storytelling to educate, inspire, and motivate potential buyers

b. How to utilize CRM technology to manage lead data and automate communications

c. How to implement a systematic process to screen and qualify leads

d. How to track, measure, and analyze lead conversion metrics