Selecting the right site is critical to the success of any franchise system, yet it remains one of the biggest challenges for both franchisors and franchisees. This session explores a strategic approach to site selection, from mapping out target development areas to leveraging demographic tools and broker expertise to secure the best locations. Participants will also gain practical insights into effective lease negotiation to ensure long-term value.

Learning Objectives:

a. Analyze geographic and demographic data to strategically map out and prioritize target development areas for optimal growth.

b. Evaluate potential sites using census data, real estate tools, and broker resources to identify high-potential locations for franchise expansion.

c. Identify key principles of lease negotiation in order to secure favorable terms that maximize ROI and align with brand goals.