Strategy Room 2 - 5th Floor

What makes a truly great field coach? This session will explore how top field coaches bridge the gap between franchisors and franchisees through collaboration, support, and community-building. We’ll discuss how to identify, train, and empower field coaches to strengthen relationships, drive franchisee growth, and foster a united network.

Attendees will gain actionable insights on supporting field coaches to elevate franchisee success, increase engagement, and create a resilient franchise system. Field coaches are crucial to driving success, yet often overlooked—by empowering them, franchisee engagement and profitability soar.

Key Takeaways:

• Understand the three pillars of field coach success.
• Discover strategies field coaches can use to build meaningful relationships with franchisees.
• Learn tools and templates to enhance franchisee engagement.