Name
The Role of the Field Coach: Driving Franchisee Growth and Engagement
Date & Time
Monday, April 7, 2025, 3:30 PM - 4:30 PM
Speakers
Stephanie Benze, CFE, AC Inc.
Marty Robertson, Oxford Learning Centres/GradePower Learning
Tracy Woods, Mad Science® and Crayola® Imagine Arts Academy™
Paige Hernden, Propertyguys.com
Marty Robertson, Oxford Learning Centres/GradePower Learning
Tracy Woods, Mad Science® and Crayola® Imagine Arts Academy™
Paige Hernden, Propertyguys.com




Description
What makes a truly great field coach? This session will explore how top field coaches bridge the gap between franchisors and franchisees through collaboration, support, and community-building. We’ll discuss how to identify, train, and empower field coaches to strengthen relationships, drive franchisee growth, and foster a united network.
Attendees will gain actionable insights on supporting field coaches to elevate franchisee success, increase engagement, and create a resilient franchise system. Field coaches are crucial to driving success, yet often overlooked—by empowering them, franchisee engagement and profitability soar.
Key Takeaways:
- Understand the three pillars of field coach success.
- Discover strategies field coaches can use to build meaningful relationships with franchisees.
- Learn tools and templates to enhance franchisee engagement.
Session Type
Concurrent Session
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