Effectively managing advertising funds is crucial to the success of any franchise recruitment effort. With so many different channels and platforms available, it can be challenging to determine the most effective way to allocate your advertising budget to generate the highest possible ROI.  

In this roundtable discussion, you'll have the opportunity to engage in a lively and informative conversation with industry experts and your peers on best practices for managing advertising funds across your franchise system. 

This roundtable will touch on a variety of topics including: 

• How to allocate your advertising funds to generate the highest ROI for your franchise recruitment efforts 
• Balancing the input of your Franchisee Advisory Councils (FACs) with the strategic goals of your brand and ensuring they're aware of any legal requirements and regulations 
• Evaluating the effectiveness of your ad campaigns and adjusting accordingly 
• Involving and ensuring the voices of franchisees are heard and considered when making allocation decisions 
• Using data analytics and other tools to ensure you're maximizing ROI 
• Balancing the needs of individual franchisees with the collective needs of the brand 

Establish achievable and actionable recruitment goals, then beat them. Don't miss out on this opportunity to strategize and share insights in recruiting.