Ensuring brand compliance is consistent in your franchisees' local marketing efforts is necessary in creating a cohesive brand image. This roundtable discusses how to ensure your brand is consistent across all channels.  

Some questions to consider: 

• What processes and strategies do you have in place to ensure that franchisees are adhering to brand standards in their local marketing efforts?  
• How do you balance the need for brand consistency with the need for franchisees to have some flexibility in their local marketing efforts?  
• How do you provide support and resources to franchisees for their local marketing efforts while still maintaining brand consistency? 

This collaborative session will cover how to balance the needs of franchisees with the needs of the overall brand. Participants will share the challenges faced in doing so, and how to overcome them.