In this peer-to-peer discussion, learn how other successful franchise systems are building their consumer base through effective marketing strategies. We'll discuss the different consumer demographics that franchise systems are targeting and how they determine the most effective marketing channels to reach them.  

In this roundtable sessions, you will also discover: 

• How to differentiate your brand from competitors in the marketplace  
• Establish a unique value proposition that resonates with your target audience. 
• Measure the success of your marketing efforts 
• Create and execute successful seasonal and promotional campaigns to drive consumer engagement. 

Whether you're in franchise development or consumer marketing, this roundtable session will provide you with valuable insights and strategies that you can apply to build your consumer base and drive revenue growth. Discover the tactics and practices that can help push your B2C marketing efforts into the future.