In this session, attendees will learn the role reputation can play when it comes to their franchise’s investability and how, as a franchisor, it’s crucial to monitor your brand’s reputation, incentivize locations to maintain a positive reputation, and promote your brand’s positive reputation to potential franchisees. 

You’ll learn how to proactively build and manage a good reputation in business and take control of your brand’s narrative through social media interactions and online customer review management. Gain powerful insights into why online reviews and the voice of the customer can help franchises increase customer trust, drive more revenue and profit, have a direct line to the customer, and appear higher in search rankings so they will get chosen over the competition.

Attendees will walk away from this session with a clear understanding of the opportunities waiting for them when it comes to considering their franchise’s reputation in the long term, and how having a robust system in place to capture and market customer experiences will become one of the most integral parts of their business.

Key Takeaways: 

• Word of mouth marketing vs. reputation marketing - the differences and similarities. 
• How to facilitate reputation marketing through digital platforms. 
• The impact that expanding your online presence has on driving territory growth.