Hosted by Reshift Media, recently voted the world’s best franchise marketing firm at the Global Franchise Awards, this fun and interactive session will teach you what top franchise systems are doing to grow their store-level customers. It will also provide you with practical insights on how to apply these strategies to your franchise system to help you stand out in today's highly competitive market.

Get ready to delve into the role AI can play in digital marketing, including how to integrate machine learning into your digital marketing efforts, so you can leverage AI in your day-to-day workflow. You'll learn how to use AI to optimize your campaigns, personalize your content, and improve the customer experience.

This session will cover a wide variety of digital marketing topics including:

• Incorporating localization into your digital strategy to out-perform competitors
• Increasing performance through machine learning & AI 
• The explosion of short-form video such as TikTok and Instagram reels 
• Creating a competitive advantage with first-party data

Don't miss this opportunity to learn from true industry experts and take your digital marketing to the next level!