As artificial intelligence (AI) continues to advance and impact various industries, marketing is no exception. This roundtable discussion will explore how companies are leveraging AI, like ChatGPT, in their marketing efforts.  

• How are you using AI technologies, like ChatGPT, to: 
  • Generate content ideas and topics for your marketing campaigns. 
  • Analyze and interpret customer data and insights to inform your content creation strategies. 
  • Personalize and customize your content for different target audiences and customers. 
• What are some of your fears about using AI? 

Participants will gain a better understanding of the opportunities and challenges of using AI in their marketing efforts and how to prepare for the future as AI continues to evolve in the content creation industry.