Learn how successful franchisors and franchisees are using social media to elevate their brand and drive business growth. During this session, we'll discuss the latest social media trends and tactics, and share best practices for leveraging social media to increase brand awareness, engagement, and sales. We'll cover topics such as: 

• Using social influencers in your marketing 
• Identifying the social media platforms that work best for your brand 
• Ensuring consistency in messaging and branding across all social media platforms 
• Measuring the success of your social media efforts using key metrics 
• Leveraging user-generated content to boost brand awareness and engagement 

This is a must-attend session for anyone looking to optimize their social media strategy to stand out in the digital marketplace