No one knows the local market like the people who live and work there. Through this session, explore the tactics franchisors are using to encourage franchisees to engage in local marketing efforts. 

Some questions to consider: 

• How are you communicating the importance of local marketing to franchisees and helping them understand the benefits of these efforts? 
• How are you providing franchisees with the necessary resources and tools to execute effective local marketing campaigns, such as templates, guidelines, and support? How are you incentivizing franchisees to invest in local marketing efforts, such as through rewards and recognition programs? 
• How are you measuring and evaluating the effectiveness of franchisees' local marketing campaigns? 

Explore ongoing training and education options for franchisee-led local marketing best practices and trends, and how to collaborate on joint marketing campaigns and initiatives.