Join us for the closing keynote presentation, "Driving Success with Digital: Essential Marketing Tactics for Franchise Systems and Suppliers" featuring Davida Groisman, Head of Industry at Google. Get ready to discover the latest digital marketing trends and strategies to supercharge your franchise system’s growth in 2023 and beyond. 

In this powerful session, Davida will share her insights on the top consumer trends that are shaping the future of shopping, eating, and mobility. She'll also explore the latest loyalty and app innovations, and how multicultural Canadians are changing the game. 

You'll also learn about the must-have digital marketing tools and tactics for franchise systems, including Google Trends and other free tools, search optimization, and leveraging Google Business Profile (GBP) to reach more customers. 

But that's not all! Davida will also unveil the cutting-edge power of AI and machine learning, and how it can help you innovate your digital marketing strategy with Google's App Campaigns, PMAX, and other groundbreaking features. 

As a bonus, Davida will show you why the Google Suite offering and GBP are critical for both franchisees and franchisors. And as a supplier, you’ll discover how to leverage the power of free Google tools to grow your franchise system’s visibility, attract more customers, and drive incremental foot traffic. 

Don't miss this exclusive opportunity to learn from one of the world's leading digital marketing experts. Register now for Marketing Day on May 18, 2023, and discover how to make your marketing memorable!