Roxanne is an experienced marketing executive with a track record of success in driving branded business growth in diverse industries, with a focus on food/beverage and restaurants. As the VP of Customer Experience, People & Culture at Kevito Group, she is responsible for driving topline revenue and market share across a portfolio of brands including leading bubble tea brand, Chatime - a fast growing franchise network of over 100 stores in Canada with a mission to bring the joy of bubble tea to all Canadians. Her role covers key strategic areas of CX including Digital Commerce, Menu Optimization, Store Transformation, Branding & Marketing Communications, People & Culture.

Expertise: Brand Strategy, Strategic Marketing, Food & Beverage Innovation, Consumer Insights and Analytics, Digital Transformation, PL Growth