Generating an inquiry is only the beginning. Prospective franchisees may spend weeks or months researching, comparing opportunities, speaking with advisors and considering whether franchise ownership is right for them.

Where are candidates dropping out of your process? What information do they need, and when? Explore how to nurture and qualify prospects, build confidence throughout a longer decision process, re-engage candidates who go quiet and make better use of automation without losing the personal conversations that matter.

Learning Objectives

Participants will:

1. Identify where candidates are losing interest, confidence or momentum in their current process.

2. Determine what communication and information candidates need at different stages of the journey.

3. Identify ways to improve nurturing, qualification and conversion while balancing automation with personal contact.

Activity: Build Your Candidate Nurture Plan

Participants map key stages in their current candidate journey:

Inquiry → Qualification → Discovery → Validation → Financing → Decision

At selected stages, they consider:

What is the candidate thinking or asking?

What information are we providing?

Who communicates with them?

Where are we losing momentum?

What could be automated?

What should remain personal?

What should happen next?

Takeaway: Two or three changes that could strengthen the current candidate experience and development process.