What actually worked in franchise development this year? What didn’t? And what are franchisors changing for 2027?

Experienced franchise development leaders share one thing that worked, one thing that didn’t deliver the results they expected, one challenge they still haven’t solved and one change they are making for 2027. The focus is on real decisions, real results and what other franchisors can learn from them.

Learning objectives

1. Compare current franchise development approaches across different systems.

2. Understand why certain strategies worked while others did not.

3. Identify an idea or experiment worth considering for 2027.

Workbook Activity: What Should We Borrow, Question or Leave Alone?

While listening to the franchisor discussion, participants capture:

Something we already do well

Something another franchisor is doing that I want to investigate

Something I heard that would not work for our system, and why

One question I want to ask a panellist or peer

Workbook takeaway: One practice or experiment worth exploring for 2027.