Rob serves as the Director of Partner Development and co-owner of Reach Learning Centres, a Canadian structured literacy organization specializing in Orton-Gillingham based intervention for students with reading difficulties. Since joining the company in 2013, he has contributed to guiding the organization’s growth, focusing on marketing and systems development, and exploring franchising as a pathway for expansion. Rob combines education, branding, and technology to build practical tools that support Reach's literacy professionals in delivering effective instruction. He is excited to have recently earned his Certified Franchise Executive (CFE) designation, demonstrating his dedication to professional excellence in franchising and business development.