Franchise recruitment in Canada is changing—fast. From economic pressure on buyers to shifting lead sources, it’s harder than ever to predict what’s coming next. This session delivers a focused snapshot of key Canadian in lead generation, financing, demographics, and digital behaviours.

Then we’ll ask: “So what?” Break out with peers from similar-sized systems to unpack what these trends mean for your growth model—and what needs to shift now.

Learning Objectives: 

1. Identify key Canadian franchise recruitment trends affecting lead generation and candidate behaviour.

2. Assess current lead generation and nurturing strategies in light of market trends.

3. Determine priority opportunities for adjustment to improve your franchise growth approach.