In today’s market, franchise growth depends on a clear, disciplined recruitment strategy. This session is designed to take you step by step through building a recruitment plan you can actually use — one that aligns with your brand’s growth goals, targets the right candidates, and reflects the realities of rising lead costs and evolving franchisee expectations.

Instead of high-level concepts, you’ll leave with a structured plan that defines who you’re trying to reach, where to find them, how to engage them, and what standards they must meet to succeed in your system.

Learning Objectives:

1. Define your ideal franchisee profile using data, behaviours, and success factors from your system.

2. Map your recruitment funnel, from lead generation through qualification to signing.

3. Establish measurable targets and KPIs for tracking recruitment effectiveness.