Larry Weinberg is a partner in the Business Advisory Group at Cassels and serves as Chair of the firm's Franchise Group. Since 1989 he has had a practice concentrated in the area of franchise law and providing all necessary legal services to franchisors. He has served as a member of the Canadian Franchise Association Board of Directors and as CFA General Counsel, and the International Franchise Association, where he recently served as Chair of the IFA International Committee, and previously served as a Member of the IFA Board of Directors and as Chair of its Supplier Forum Advisory Board. He is also a Past-Chair of the International Bar Association’s International Franchising Committee and is a Past-Chair of the Ontario Bar Association’s Franchise Law Section.

Larry was the founder of, and to date has organised and chaired four Ontario Bar Association annual franchise law conferences. In 2006, he was the first Canadian lawyer to be appointed Director of the ABA Forum’s International Division and to a leadership role on its Governing Committee. In 2009 he had the honor of being Co-chair of the ABA’s 32nd Annual Forum on Franchising conference.

In 2004 he acted as co-editor of the ABA Forum on Franchising’s book entitled Fundamentals of Franchising-Canada. In 2017, he again acted as co-editor of the 2nd edition of this publication. He is a co-author of the chapter on Canada for the ABA Forum’s book entitled International Franchise Sales Laws.