Catherine Monson shares the story behind her leadership of FASTSIGNS, and the springboard the brand provided to create an exciting multi-brand platform company, called Propelled Brands, which owns FASTSIGNS, My Salon Suite, and Camp Bow Wow. Catherine will reveal how Propelled Brands is scaling as a platform business, combining franchise expansion and operational excellence to create long-term value. She will offer insights on working with private equity, what private equity looks for in an investment, identifying growth opportunities, scaling multiple brands, positioning a franchise system for lasting success, as well as her journey to becoming the only two-term Chair of the IFA.