Peer-to-peer discussion, grouped by system maturity level: New/Emerging | Mid-Sized | Large/Iconic

New & Emerging Systems – could include: Building your first recruitment pipeline |Ide ntifying your earliest champions  | Balancing budget with visibility (PR, digital, grassroots) | What tools are worth investing in now?

Mid-Sized Systems – could include: Transitioning from founder-led recruitment |Expanding into new regions (and adapting the message) |Leveraging resales and multi-unit deals  |Streamlining processes: CRM, Discovery Days, follow-up |Using automation and AI effectively on a budget

Large & Iconic Systems – could include: Protecting brand integrity with multiple recruiters and brokers | Managing brand reputation across platforms |Evolving the ideal candidate profile  |Innovating while staying compliant  |When (and how) to shift your franchisee value proposition

Prompt for all groups:
“What’s one success and one barrier you’re seeing in franchise development this year?”

Group share-back: One key takeaway per group with the full room.