What does it actually take to step into a struggling franchise system and rebuild it?

Christopher Rego began as a franchisee with Bricks 4 Kidz, growing from one unit to three before ultimately stepping into the CEO role in 2020 at a critical point for the brand.

Now leading the business, Emmanuel Rego, CEO of Bricks 4 Kidz, reflects on that transition and what it required at a system level. From rebuilding franchisee confidence to making difficult operational and strategic decisions, the focus is on what it takes to stabilize and strengthen a franchise network under pressure.

Today, Bricks 4 Kidz operates in approximately 380 locations across 56 countries. This keynote offers a grounded look at the leadership decisions behind that evolution and what they mean for franchise systems navigating change today.

Learning Objectives:

• Understand the leadership mindset and decision-making approach needed to move from unit-level thinking to system-level turnaround.
• Learn how technology and innovation can be used pragmatically to stabilize and grow a franchise network, rather than as buzzwords.
• Gain insight into how to rebuild trust and partnership with franchisees when a brand is under pressure and needs meaningful change.