What does it actually take to step into a struggling franchise system and rebuild it?

Christopher Rego began as a franchisee with Bricks 4 Kidz, growing from one unit to three before ultimately stepping into the CEO role in 2020 at a critical point for the brand.

Now leading the business, Emmanuel Rego, CEO of Bricks 4 Kidz, reflects on that transition and what it required at a system level. From rebuilding franchisee confidence to making difficult operational and strategic decisions, the focus is on what it takes to stabilize and strengthen a franchise network under pressure.

Today, Bricks 4 Kidz operates in approximately 380 locations across 56 countries. This keynote offers a grounded look at the leadership decisions behind that evolution and what they mean for franchise systems navigating change today.

Today, Bricks 4 Kidz operates in roughly 450 locations across 55 countries. Christopher reflects on the leadership lessons behind that turnaround, including rebuilding franchisee trust, embracing change thoughtfully, and keeping the mission clear during uncertain times.

Learning Objectives:

• Understand the leadership mindset and decision-making approach needed to move from unit-level thinking to system-level turnaround.
• Learn how technology and innovation can be used pragmatically to stabilize and grow a franchise network, rather than as buzzwords.
• Gain insight into how to rebuild trust and partnership with franchisees when a brand is under pressure and needs meaningful change.