Tatiane Vita is a global marketing and franchising executive with 25 years of experience in retail, brand growth, and international expansion. She currently serves as Vice President of Marketing at CEFA Early Learning, where she leads brand strategy, enrollment growth, franchise marketing, CRM, and local school marketing across a growing network of schools. With experience scaling businesses from startup to more than 1,000 locations worldwide, Tatiane brings an operator-led perspective to how marketing can drive franchise growth, support franchise partners, and deliver measurable business results. She is also a TEDx speaker, LinkedIn Top Voice in North America, and a member of the CFA Marketing & Operations Day Committee