Shelby Grassick is the Senior AI Manager at Alliance Franchise Brands, where she leads AI initiatives across a North American network of more than 500 franchise locations. Passionate about making AI approachable, practical, and genuinely useful, Shelby helps businesses cut through the hype and find real-world ways to use AI in sales, marketing, operations, and everyday work.

A frequent speaker on AI in business, Shelby is known for bringing an engaging, down-to-earth perspective to emerging technology and helping people feel more confident exploring what AI can do for their businesses.