Strong marketing programs drive brand growth, but the true impact depends on franchisee participation and belief in the system. In this interactive panel and workshop, hear from franchisees and franchisors on what motivates local buy-in, how peer advocacy strengthens participation, and how to demonstrate the tangible value of marketing investments. Learn practical strategies for framing marketing initiatives in ways that resonate with franchisees - and apply hands-on ROI tools to real-world scenarios to boost engagement and results.

Learning Objectives:

1. Identify the common motivations and barriers that impact franchisee participation in marketing programs.

2. Explore strategies for encouraging franchisee-to-franchisee support and creating a culture of shared marketing success.

3. Gain tools and techniques for demonstrating the financial value of marketing programs in ways that resonate with franchisees.

4. Participate in interactive exercise to evaluate the potential profitability impact of different marketing program models.