Explore the value of market program participation from a franchisee perspective. Franchise marketing programs are designed to drive brand awareness and business growth, but how do franchisees perceive their value? This interactive session will explore the benefits of marketing program participation from a franchisee’s perspective, addressing common concerns and uncovering key advantages. Attendees will take part in a hands-on workshop to calculate the potential ROI of hypothetical marketing program scenarios, helping them better understand how strategic marketing investments can lead to tangible business results.

Learning Objectives:

1. Understand the Franchisee Perspective on Marketing Programs – Identify common concerns and expectations franchisees have regarding marketing program participation.
2. Learn How to Measure the ROI of Marketing Initiatives – Gain insights into key financial metrics and tools to assess the effectiveness of marketing investments.
3. Apply ROI Calculations to Real-World Scenarios – Participate in a hands-on exercise to evaluate different marketing program models and determine their potential impact on franchise profitability.