What if the biggest opportunity to elevate your franchise system was already inside it? Peer performance groups tap into the hidden insights of your top operators—unlocking proven strategies, real-time problem-solving, and system-wide momentum.

In this keynote session, discover how structured, facilitated peer groups can become a high-impact driver of growth. These monthly, confidential gatherings go beyond surface-level sharing to create space for franchisees to:

• Tackle pressing sales and operations challenges collaboratively
• Share battle-tested tactics that are already producing results
• Build confidence through validation and accountability from peers
• Skip costly trial-and-error by learning directly from what’s working

This session will explore how peer coaching, when done with intention and structure, fuels better decision-making, stronger community, and measurable improvements across the network.

Drawing on real-world experience from British Swim School, this discussion will show how investing in peer group infrastructure pays dividends in franchisee engagement, performance, and profitability.

In a competitive marketplace, peer performance groups aren’t just an advantage—they’re a catalyst for transforming good systems into great ones.