Canadians have now been living through the COVID-19 pandemic for more than 15 months now. How has this changed their consumption habits? Throughout the course of the pandemic, franchise brands have pivoted their operations to adapt to the “new normal.” Whether it’s been using technology to offer consumers “contactless” options or shifting marketing strategies to target online customers, franchise brands had to adapt quickly to the ongoing pandemic to keep up with the latest trends in how customers like to do business.

In this opening keynote session, we’ll take a look at some of the lessons learned about consumer trends over the past year and how brands should approach the future.

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