The world has changed drastically since 2019 and continues to do so at a rapid pace. The COVID-19 pandemic has accelerated the pace of innovation and change in franchising exponentially. As technology moves forward at light speed, it can be difficult for franchisors to keep up with the trends. It all starts with gaining a clear understanding as to how technology is impacting business across the board.

In this concurrent session, Brick & Mortar - Non-Food franchisors will be armed with this understanding and how to move forward with an approach that blends digital and in-person franchisee engagement methods. Attendees will learn to use “big data” and KPI metrics to help their franchisees become more agile while driving performance. 

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