In this concurrent session, specifically focused on 100+ unit sizes, we’ll address the importance of transparency as franchise systems rebuild from the challenges of the COVID-19 pandemic; together with franchisees and customers. 

Here, we’ll take a look at how franchisors can identify trust erosion sources and equip themselves with the best practices needed to address them to maintain good relationships with their franchisees and cultivate new business. Taking a comprehensive look at data on current consumer trends, we’ll examine how franchisors can ensure they establish and maintain strong, trusting relationships with their franchisees by reinforcing a brand’s shared vision and values. 

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