Name
Lead Nurturing
Date & Time
Wednesday, October 14, 2020, 2:00 PM - 2:50 PM
Corey Nicholson
Description

It’s important to establish a good relationship with prospective leads in the franchise buying process through lead nurturing. By sending out relevant and personalized content, businesses can maintain engagement with franchisee prospects even before they’re ready to buy. This roundtable will look to answer these questions: What is the lead nurturing strategy? Why is lead nurturing important? What is lead nurturing’s three-pronged approach? How do you build a lead nurturing campaign?

Session Type
Roundtable