Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 Environment
Date & Time
Wednesday, October 28, 2020, 12:30 PM - 1:00 PM
Demetre Eliopoulos

Presented by Demetre Eliopoulos, Angus Reid

No single event has had as dramatic an effect on the Canadian landscape and the way we live our lives as COVID-19. It is something that has affected each facet of our lives including the way we interact with one another and the way we interact with companies in Canada.

What waits for us on the other side of this health crisis is a recession of unknown magnitude. Now, more than ever, it is of the utmost importance to help companies in Canada jumpstart the economy back to health.  In tandem with this, it is even more important to help guide these companies in the way that they engage with everyday Canadians.

Public opinion expert, Demetre Eliopoulos will guide you through the narrative that Canadians have been experiencing since COVID-19 hit our country in early March. Demetre will talk about the ways that Canadians have changed their lives and will also take a deep dive on the ways Canadians want to be communicated to. 

During this data-driven keynote presentation, you will learn:

  • How Canadians perceive the pandemic at home and around the world;
  • How have Canadians been impacted in their jobs and with their finances;
  • What Canadians are doing right now;
  • What businesses they are interacting with; and,
  • How Canadians feel about advertising & communications during this time

About Demetre Eliopoulos

With over 15 years in the market research industry, Demetre serves as Angus Reid’s Senior Vice President & Managing Director of Public Affairs.

A seasoned expert in polling, Demetre is highly respected in for his ability to leverage public opinion to help his clients understand the current trends and forces that shape our landscape. In his years of experience, Demetre has provided insight and strategy to hundreds of communications professionals and built insights programs that have yielded impactful results for some of North America’s largest organizations. Demetre has accrued great deal of experience advising and presenting to a wide variety of audiences including political bodies, CEOs, C-Suite, and Board of Directors.

Based in Toronto, Ontario, Demetre works with clients across North America in a wide array of sectors including all levels of government, political parties, advocacy groups, charities, associations, transit, culture, and energy. Prior to joining Angus Reid, Demetre worked at Maru/Matchbox, Vision Critical and Pollara Strategic Insights. He has offered commentary for several publications including the Toronto Star and the Globe and Mail. Demetre is a graduate of Queen's University.

Session Type