Where businesses traditionally advertise in print, radio, and TV ads, they now have the option to use social media as an effective marketing tool. However, there are important notes to remember when using digital marketing to attract prospects. This roundtable will look to answer these questions: How can franchisors use social media as a marketing tool for their brand? What is an effective social media marketing strategy? What are the best practices of social media marketing that franchisors should know? How is social media changing the franchising business? Where businesses traditionally advertise in print, radio, and TV ads, they now have the option to use social media as an effective marketing tool. However, there are important notes to remember when using digital marketing to attract prospects. This roundtable will look to answer these questions: How can franchisors use social media as a marketing tool for their brand? What is an effective social media marketing strategy? What are the best practices of social media marketing that franchisors should know? How is social media changing the franchising business?