A business pivot involves shifting part of a business model, often in response to factors including new competition or a tough economic period. Many brands recovering from the COVID-19 pandemic may choose to make a mild or drastic change to their business model. This roundtable will look to answer these questions: What is a business pivot in franchising? Which franchises have had successful business pivots? How can an existing and well-known franchise successfully introduce new products and services? How can a franchise undergo a business pivot to recover from the COVID-19 pandemic?