Big or small, young or old, most franchise brands will encounter recruitment surges or setbacks at some point in their development. This session will explore common problems that prevent franchisors from growing, and show you how to overcome these obstacles. Key takeaways from this session include:

• Understanding how changes in your operating environment impact recruitment, and how to respond for maximum advantage;
• How to measure the health of your network and your own performance as a franchisor across five powerful metrics;
• Why conversion franchising is such a powerful recruitment strategy, and how to make it work for you;
• How to meaningfully assess your franchise offer against those of your competitors;
• How your approach to recruitment fundamentally impacts your franchisees’ future attitudes toward you.