In franchisee relations, effective communication is the gateway to success and can never be overestimated. During times of crisis and uncertainty, ensuring effective communications is a primary factor for whether a system can weather the storm or lead to costly and disruptive disputes. Non-compliant franchisees damage the reputation of the brand, reducing the investment of other franchisees.

Join this session to learn how to protect your brand and your franchisees from franchisee non-compliance. Learn practical, actionable strategies to forge strong franchisor-franchisee relations and proven ways to facilitate reliable two-way communications. Learn how to inspire franchisee ‘buy-in’ and how to make your franchise partners part of the decision-making process. Learn how to adopt a “sell” not “tell” philosophy with your franchisees to maximize collaboration and mutual benefit. Understand why conflicts arise, the risks franchisors face when taking action to enforce compliance, and how to mitigate those risks.