While franchise marketing shares a number of similar attributes with SMB marketing and Co-op marketing, franchise marketing is a unique animal that involves multiple stakeholders and decision-makers who may have different goals and objectives. On top of this, franchise marketing teams are also faced with consumer brand marketing and franchise recruitment marketing, which have different audiences and needs.

Marketing strategies that might work for consumer marketing might not work for franchise recruitment. Understanding the intricacies and fundamentals of franchising is key to creating effective marketing efforts to support corporate, franchise partners, and your franchise development teams.

Attend this session, led by award-winning franchise marketers who will provide you with everything you need to know! This session is perfect for marketers who may be new to franchising or need a refresher, as well as those who want to gain insights and ideas from the experts.